by Jason Joyner | Oct 8, 2008 | Blog, blogging, CFBA, CSFF, fiction, reading
I’ve been a member of two blog tours, the Christian Fiction Blog Alliance and the Christian Sci-fi and Fantasy Tour, for over two years now. I’ve had the privilege to review many good books and enter into some great discussion with others out there in the blogosphere.
Even though this has benefited me, what about the authors? Do the writers who have offered up their work for review get a measurable boost from the coordinated focus of a blog tour.
So far I’d have to say there’s no direct benefit to a blog tour.
I come to this conclusion from from two sources. Brandilyn Collins has been involved with the CFBA tour since its inception, and I recall her blogging that she hasn’t seen specific movement of more books associated with a blog tour. However, with her marketing experience, she knows the value of getting her name and books out there with visibility.
Also, I was involved with a tour for Authentic Parenting in a Postmodern Culture by Mary DeMuth, and Mark Goodyear tracked measurable stats regarding the tour. They tracked how many books were sold directly through Mary’s site. His conclusion was that there wasn’t a large increase in sales from the well-organized tour.
However, does this mean blog tours aren’t worthwhile?
I would say that there are benefits to blog tours that aren’t easily measurable, at least not directly. Maybe people don’t rush out and buy the book from Amazon right away, giving noticeable statistics.
My argument is that it is worthwhile for authors to do blog tours in order to get their book out there and find some people that could turn into influencers. I suggest this can be a big benefit for authors.
I can think of several authors whose books I would not have read if not for getting their book for review: Rene Gutteridge, Lisa Bergren, John Aubrey Anderson, and Tom Morrisey to name a few. All of these authors have won me over with the quality of their writing and their interesting stories. What has happened is I have become their advocate. I continue to think of them as I refer people to good authors.
Not only that, but I support them more than I would have earlier. Even though through the blog tours I generally receive the books from the publisher to review, I have purchased books from the writers above. Either I’ve purchased other books in their catalog, or I buy the books I’ve already read to give away to others. I also lend out books so others can given them a try and hopefully get interested enough to purchase other books in the future.
Of course this can happen randomly. Maybe I would have picked up one of these books in Barnes and Noble (I have no local Christian bookstore). I do recall looking at Anderson’s first book, Abiding Darkness, at B&N. But I never bought it. I don’t think I would’ve walked out with any books from the others I listed there. But I’ve purchased all of Anderson’s work since to give away. I just bought an older book of Gutteridge’s, outside of the series I’ve been enjoying so much. I reviewed Bergren’s first book for a tour, and made sure I bought the others so I could finish the series. Early this year I purchased Robin Parrish’s Merciless because I couldn’t wait an extra month for the blog tour to get it.
Just last week I read a new book from Tim Downs, Less Than Dead. I had read his book Plague Maker on my own and really enjoyed it, but had forgotten about Downs until reading his latest for the tour. I was so delighted to “rediscover” him that I fully plan on completing my collection of his books.
Maybe I’m strange (no comments Mark…), but I can’t help but think this type of situation happens with others for blog tours. My conclusion is that an author won’t know what type of people they will reach with a blog tour. If they get the right person, they will have an influencer who will carry on promotion that goes beyond the investment the author made by sending some books out for a blog tour.
If anyone reading this has been influenced by any of my posts, I’d love to hear from you on this topic. If you have any thoughts on blog tours, I’d also encourage you to speak up. Coolness.
by Jason Joyner | Sep 18, 2008 | Blog, CFBA, fiction, reviews
Don’t turn the lights off with this one…
This week’s featured book for the CFBA tour is Isolation by Travis Thrasher.
The Millers need a retreat after being burnt out by bad experiences as missionaries in Papau New Guinea. Jim struggles with doubts about his faith. Stephanie is sleepwalking and having visions of blood and death.
Jim takes Steph and their kids Zachary and Ashley to an isolated house up on a beautiful hill in North Carolina as a getaway to reconnect with God and each other. The mysterious mansion, built by an eccentric millionaire, strikes them all as eerie as soon as they arrive and meet up with Stephanie’s brother Paul.
Before they can leave, a winter storm traps them in the house, as it slowly reveals its dark secrets. Will they survive with their faith, or will they survive at all?
The idea of a Christian horror novel may seem counter-intuitive, but it really is a genre that is ripe for the exploration of good and evil. The concept of spiritual warfare lends itself well to a very suspenseful book.
Thrasher’s novel keeps the suspense level high from the start, with an attention-grabbing opening chapter to the deadly finale. He notes Stephen King as an influence, and though I’ve only managed to read one of King’s books, Isolation does cause white knuckles and short, gasping breaths in abundance.
The main characters are fleshed out rather well, but secondary characters don’t come across as interesting or more than placeholders. There’s some backstory that isn’t explored enough for my taste, leaving me wondering too much.
It is an easy read, and the tension is intense. I didn’t want to be interrupted during the last quarter of the book. He makes good use of the characters’ thoughts to add to the mystery and creates a strong feel of turmoil and confusion.
The book is not for the faint of heart (or big honkin‘ chickens either). I found it a little disturbing, only in that kids are threatened, and I’m not a fan of that. Still, the spiritual themes are powerfully presented throughout the book.
Overall it was a good read and should be considered by fans of intense suspense or horror. The squeamish would want to give it to their non-squeamish friends!
If you would like to read the first chapter of Isolation, go HERE
by Jason Joyner | Sep 18, 2008 | Blog, CFBA, fiction, reviews
Don’t turn the lights off with this one…
This week’s featured book for the CFBA tour is Isolation by Travis Thrasher.
The Millers need a retreat after being burnt out by bad experiences as missionaries in Papau New Guinea. Jim struggles with doubts about his faith. Stephanie is sleepwalking and having visions of blood and death.
Jim takes Steph and their kids Zachary and Ashley to an isolated house up on a beautiful hill in North Carolina as a getaway to reconnect with God and each other. The mysterious mansion, built by an eccentric millionaire, strikes them all as eerie as soon as they arrive and meet up with Stephanie’s brother Paul.
Before they can leave, a winter storm traps them in the house, as it slowly reveals its dark secrets. Will they survive with their faith, or will they survive at all?
The idea of a Christian horror novel may seem counter-intuitive, but it really is a genre that is ripe for the exploration of good and evil. The concept of spiritual warfare lends itself well to a very suspenseful book.
Thrasher’s novel keeps the suspense level high from the start, with an attention-grabbing opening chapter to the deadly finale. He notes Stephen King as an influence, and though I’ve only managed to read one of King’s books, Isolation does cause white knuckles and short, gasping breaths in abundance.
The main characters are fleshed out rather well, but secondary characters don’t come across as interesting or more than placeholders. There’s some backstory that isn’t explored enough for my taste, leaving me wondering too much.
It is an easy read, and the tension is intense. I didn’t want to be interrupted during the last quarter of the book. He makes good use of the characters’ thoughts to add to the mystery and creates a strong feel of turmoil and confusion.
The book is not for the faint of heart (or big honkin‘ chickens either). I found it a little disturbing, only in that kids are threatened, and I’m not a fan of that. Still, the spiritual themes are powerfully presented throughout the book.
Overall it was a good read and should be considered by fans of intense suspense or horror. The squeamish would want to give it to their non-squeamish friends!
If you would like to read the first chapter of Isolation, go HERE
by Jason Joyner | Sep 12, 2008 | Blog, CFBA, fiction, reviews

This week the book from the CFBA tour that I am reviewing is In the Shadow of Lions by Ginger Garrett.
It is a familiar tale, or is it?
In the 1500’s, history was exploding in unexpected ways in Europe. King Henry VIII sat on the throne in England, desperate for a male heir from his wife, Queen Catherine. The religious climate of the continent was in turmoil due to the works of Martin Luther and other so-called “reformers”, and in the Isles Sir Thomas More put his considerable strength into protecting England from such devilish influences.
Into this background, we meet Anne Boleyn.
Is Anne the seductress history has portrayed, a woman who beguiled the king and stole the throne? Or could she be a key player in the Reformation, helping to introduce the English Bible to the people, and her religious motivations being the real reason to abstain from Henry’s advances until she was made queen?
These are the questions raised in Garrett’s new book. It is actually an intriguing premise focusing on three women – a modern day editor on her death bed, visited by the Scribe, an angel with a story to tell; Anne Boleyn and her journey to the throne and the guillotine, and another woman named Rose who is a street girl brought into Thomas More’s household as an act of charity.
I was interested in reading this book because her previous books, Chosen: The Lost Diaries of Queen Esther, and Dark Hour, had premises that had me quite curious to read. I also recently did some study on William Tyndale, the English reformer and Bible translator who figures prominently in Ginger’s new book.
The book has strengths and weaknesses. The set-up is an original one in my mind. She does a good job showing the setting and putting the reader into 16th century England. Unfortunately, the plot suffers quite a bit throughout the book. I felt the book was too mysterious in how it set up situations – trying to be suspenseful and having the reader wonder what was happening next, but not fully explaining what was occurring or giving enough information. I was often left confused, unsure of what happened. Many times a character did something with little motivation or cause introduced to make it believable. I mainly enjoyed the brief parts with the modern editor and the angel, although I got confused in those sections as well.
Overall this is a book that has potential as a suspenseful historical novel, but falls short in its execution of plot cohesion and character motivation. It is a wonderful time frame that has lots of drama, and it still is an insightful story in ways as far as introducing a new theory on Anne Boleyn, but I was generally disappointed in reading it. This is supposed to be a series of books – hopefully subsequent books will be weaved together in a tighter pattern.
If you would like to read an excerpt from In The Shadow Of Lions, go HERE
by Jason Joyner | Sep 12, 2008 | Blog, CFBA, fiction, reviews

This week the book from the CFBA tour that I am reviewing is In the Shadow of Lions by Ginger Garrett.
It is a familiar tale, or is it?
In the 1500’s, history was exploding in unexpected ways in Europe. King Henry VIII sat on the throne in England, desperate for a male heir from his wife, Queen Catherine. The religious climate of the continent was in turmoil due to the works of Martin Luther and other so-called “reformers”, and in the Isles Sir Thomas More put his considerable strength into protecting England from such devilish influences.
Into this background, we meet Anne Boleyn.
Is Anne the seductress history has portrayed, a woman who beguiled the king and stole the throne? Or could she be a key player in the Reformation, helping to introduce the English Bible to the people, and her religious motivations being the real reason to abstain from Henry’s advances until she was made queen?
These are the questions raised in Garrett’s new book. It is actually an intriguing premise focusing on three women – a modern day editor on her death bed, visited by the Scribe, an angel with a story to tell; Anne Boleyn and her journey to the throne and the guillotine, and another woman named Rose who is a street girl brought into Thomas More’s household as an act of charity.
I was interested in reading this book because her previous books, Chosen: The Lost Diaries of Queen Esther, and Dark Hour, had premises that had me quite curious to read. I also recently did some study on William Tyndale, the English reformer and Bible translator who figures prominently in Ginger’s new book.
The book has strengths and weaknesses. The set-up is an original one in my mind. She does a good job showing the setting and putting the reader into 16th century England. Unfortunately, the plot suffers quite a bit throughout the book. I felt the book was too mysterious in how it set up situations – trying to be suspenseful and having the reader wonder what was happening next, but not fully explaining what was occurring or giving enough information. I was often left confused, unsure of what happened. Many times a character did something with little motivation or cause introduced to make it believable. I mainly enjoyed the brief parts with the modern editor and the angel, although I got confused in those sections as well.
Overall this is a book that has potential as a suspenseful historical novel, but falls short in its execution of plot cohesion and character motivation. It is a wonderful time frame that has lots of drama, and it still is an insightful story in ways as far as introducing a new theory on Anne Boleyn, but I was generally disappointed in reading it. This is supposed to be a series of books – hopefully subsequent books will be weaved together in a tighter pattern.
If you would like to read an excerpt from In The Shadow Of Lions, go HERE
by Jason Joyner | Sep 4, 2008 | Blog, CFBA, fiction
This week, the
Christian Fiction Blog Alliance
is introducing
Back To Life
Avon Inspire (September 16, 2008)
by
Kristin Billerbeck
ABOUT THE AUTHOR:
Kristin Billerbeck was born in Redwood City, California. She went to San Jose State University and gained a bachelor’s degree in Advertising, then worked at the Fairmont Hotel in PR, a small ad agency as an account exec, and then, she was thrust into the exciting world of shopping mall marketing.
She got married, had four kids, and started writing romance novels until she found her passion: Chick Lit. She is a CBA bestselling author and two-time winner of the ACFW Book of the Year for What A Girl Wants in 2004, and again in 2006 for With this Ring. Featured in the New York Times, USA Today, World Magazine, The Atlanta Journal Constitution, Kristin has appeared on the Today Show. She is credited with jump-starting the inspirational chick-lit phenomenon. Most recently she has been names as a finalist for the Christy Award in the Lits category for The Trophy Wives Club.
Her other recent books include: She’s All That.
ABOUT THE BOOK

Lindsey realized when she married Ron, a man 17 years her senior, that the odds were he’d see heaven before her, but she never expected to be a widow at 35. There’s too much of life left for her to just sit around in mourning. But she can’t seem to kick start the rest of her life.
That is until she gets some help from Ron’s first wife, Jane, who shows up unexpectedly at her door one day as the executor of her husband’s estate. Jane is everything Lindsey’s not… independent, stubborn… and a lot older. Plus she has one surprise after another… including a son named Ron Jr. (she insists he’s not “really” Ron’s son). But an unlikely friendship develops as each woman begins to reevaluate what is really important, and owns up to the mistakes they’ve made in the past.
Told in the alternating voices of Jane and Lindsey, and with the return of many of the witty characters of The Trophy Wives Club, this book is a lighthearted, relatable read for when life goes in a direction you never planned. With faith and friends, there’s always light at the end of the tunnel.
If you would like to read an excerpt of chapter 1 of Back To Life, go HERE