by Jason Joyner | Sep 8, 2010 | Blog, boundaries, CBA, christian fiction, music
And in other news, ABC hates CBS and NBC.
Aside from abbreviation proliferation, I’ve been thinking about the continuing (continuous?) debate in CBA fiction circles about how to expand the “boundaries” of Christian fiction. On one side there are people defending the industry, pointing to its growth in the publishing world over the last several years, and the greater variety of genres/books being published. Another camp feels stifled by the unspoken limits of what is acceptable, and wonders how CBA/Christian fiction can reach unbelievers in its current status.
(Realize that the “industry” is a disparate group of authors, editors, agents, publishers, marketers, and booksellers, each with their own agenda. People speak of the CBA as some monolithic organization, which it certainly is not.)
|
Doncha dig the font
and hairdos? |
I’ve considered another industry that has had similar growing pains. CCM stands for Contemporary Christian Music, and it is another nebulous designation to speak of a variety of interests in music.
CCM started in the late 60’s/early 70’s with the revolution of sex, drugs, and rock n’ roll. As the hippie movement took full swing, there was a counter-revolution of young people getting saved, but retaining the new tastes in music and culture of their peers (without the sex and drugs part). As they naturally wrote music in the rock and folk genres, the initial music was often picked up by general market labels. Artists like Keith Green and Randy Stonehill were pioneers in these areas. Soon there was enough interest that labels were started to give further outlet to these musicians.
Since the people involved wanted to glorify the Lord as well as sell music, they became Christian publishers. This had the effect of sucking most of the blatantly Christian artists into a niche area, creating a music “ghetto” for lack of a better term. There were those like Bob Dylan with his Christian phase albums in the general market, but most artists producing specific Christian music (religious lyrics/subjects) were isolated from the general market airwaves. Christian music was on the outside looking in with the advent of MTV.
Slowly Christian artists tested the waters of “crossing over” to the general market, even as the Christian music ghetto flourished. Stryper was a famous Christian glam-metal band that got MTV airplay but was sold in (many, not all) Christian bookstores. Amy Grant was the first big crossover with her song “Baby Baby,” a syrupy-yet-catchy pop song that wasn’t specifically religious.
A debate raged at the time (early 90’s) whether these artists were “selling out” by writing lyrics that were ambiguous enough to be sung as a love song to the Lord or to a girlfriend. Michael W. Smith had a couple of hits on top 40 radio with such songs. In the mid-90’s Jars of Clay burst onto the scene when an early single, “Flood”, made waves in both markets. U2 remained a conundrum as they had spiritually insightful lyrics, but refused to be labeled a “Christian” band. Those darn Irish rockers wouldn’t let themselves be squeezed into the little CCM box!
Slowly, things have changed in the last 10 years in Christian music. Movies and TV shows started pulling songs from various Christian artists to play during the program. Switchfoot became a band that garnered a lot of respect in the general market, but were still considered “one of ours.” Relient k participated in the Vans Warped Tour with other general artists. P.O.D. broke through to both markets. Songs by The Afters, The Fray, and others got noticed. Skillet’s “Hero” was the major song for Sunday Night Football last year. The band Paramore is not considered a Christian band per se, but they have songs such as “Hallelujah” on their records.
Most of this has happened organically, without a lot of organization that I can tell. Perhaps there was behind the scenes maneuvering, but suddenly it was okay for bands to talk about spirituality without being black-listed to the CCM ghetto, and the CCM folks didn’t fuss about “selling out” nearly as much. This isn’t perfect: the band MuteMath sued their Christian distributor for being called a “Christian band”, as they felt it hurt their image since “Christian music” wasn’t considered the same quality as general market music. You don’t find songs blatantly speaking of Jesus on mainstream airwaves.
Could this be the model that CBA fiction follows? There are parallels – Ted Dekker is successfully publishing in both ABA/general market as well as Christian fiction. The CCM flow right now seems to leave room for the overtly Christian tunes, such as Chris Tomlin’s praise music along with the bands such as Superchick that have had some crossover appeal.
I can see this happening. I don’t know much about marketing and how books get out to the Barnes and Noble of the world, but it would be nice if relationships could be built with publishers and booksellers, getting more CBA books into areas of greater visibility. Hopefully the Ted Dekkers of the world will help pave a way for the Eric Wilsons and Robin Parrishs of the world for greater exposure.
—
by Jason Joyner | Sep 8, 2010 | Blog, boundaries, CBA, christian fiction, music
And in other news, ABC hates CBS and NBC.
Aside from abbreviation proliferation, I’ve been thinking about the continuing (continuous?) debate in CBA fiction circles about how to expand the “boundaries” of Christian fiction. On one side there are people defending the industry, pointing to its growth in the publishing world over the last several years, and the greater variety of genres/books being published. Another camp feels stifled by the unspoken limits of what is acceptable, and wonders how CBA/Christian fiction can reach unbelievers in its current status.
(Realize that the “industry” is a disparate group of authors, editors, agents, publishers, marketers, and booksellers, each with their own agenda. People speak of the CBA as some monolithic organization, which it certainly is not.)
|
Doncha dig the font
and hairdos? |
I’ve considered another industry that has had similar growing pains. CCM stands for Contemporary Christian Music, and it is another nebulous designation to speak of a variety of interests in music.
CCM started in the late 60’s/early 70’s with the revolution of sex, drugs, and rock n’ roll. As the hippie movement took full swing, there was a counter-revolution of young people getting saved, but retaining the new tastes in music and culture of their peers (without the sex and drugs part). As they naturally wrote music in the rock and folk genres, the initial music was often picked up by general market labels. Artists like Keith Green and Randy Stonehill were pioneers in these areas. Soon there was enough interest that labels were started to give further outlet to these musicians.
Since the people involved wanted to glorify the Lord as well as sell music, they became Christian publishers. This had the effect of sucking most of the blatantly Christian artists into a niche area, creating a music “ghetto” for lack of a better term. There were those like Bob Dylan with his Christian phase albums in the general market, but most artists producing specific Christian music (religious lyrics/subjects) were isolated from the general market airwaves. Christian music was on the outside looking in with the advent of MTV.
Slowly Christian artists tested the waters of “crossing over” to the general market, even as the Christian music ghetto flourished. Stryper was a famous Christian glam-metal band that got MTV airplay but was sold in (many, not all) Christian bookstores. Amy Grant was the first big crossover with her song “Baby Baby,” a syrupy-yet-catchy pop song that wasn’t specifically religious.
A debate raged at the time (early 90’s) whether these artists were “selling out” by writing lyrics that were ambiguous enough to be sung as a love song to the Lord or to a girlfriend. Michael W. Smith had a couple of hits on top 40 radio with such songs. In the mid-90’s Jars of Clay burst onto the scene when an early single, “Flood”, made waves in both markets. U2 remained a conundrum as they had spiritually insightful lyrics, but refused to be labeled a “Christian” band. Those darn Irish rockers wouldn’t let themselves be squeezed into the little CCM box!
Slowly, things have changed in the last 10 years in Christian music. Movies and TV shows started pulling songs from various Christian artists to play during the program. Switchfoot became a band that garnered a lot of respect in the general market, but were still considered “one of ours.” Relient k participated in the Vans Warped Tour with other general artists. P.O.D. broke through to both markets. Songs by The Afters, The Fray, and others got noticed. Skillet’s “Hero” was the major song for Sunday Night Football last year. The band Paramore is not considered a Christian band per se, but they have songs such as “Hallelujah” on their records.
Most of this has happened organically, without a lot of organization that I can tell. Perhaps there was behind the scenes maneuvering, but suddenly it was okay for bands to talk about spirituality without being black-listed to the CCM ghetto, and the CCM folks didn’t fuss about “selling out” nearly as much. This isn’t perfect: the band MuteMath sued their Christian distributor for being called a “Christian band”, as they felt it hurt their image since “Christian music” wasn’t considered the same quality as general market music. You don’t find songs blatantly speaking of Jesus on mainstream airwaves.
Could this be the model that CBA fiction follows? There are parallels – Ted Dekker is successfully publishing in both ABA/general market as well as Christian fiction. The CCM flow right now seems to leave room for the overtly Christian tunes, such as Chris Tomlin’s praise music along with the bands such as Superchick that have had some crossover appeal.
I can see this happening. I don’t know much about marketing and how books get out to the Barnes and Noble of the world, but it would be nice if relationships could be built with publishers and booksellers, getting more CBA books into areas of greater visibility. Hopefully the Ted Dekkers of the world will help pave a way for the Eric Wilsons and Robin Parrishs of the world for greater exposure.
—
by Jason Joyner | Sep 8, 2010 | Blog, boundaries, christian fiction, Mike Duran, Ted Dekker
Some are getting seriously tired of the label “edgy” when discussing Christian fiction. I can understand. Without an objective definition, one person’s edgy is another person’s milquetoast.
That being said, there have been a couple of interesting posts on the subject of edgy last week.
Mike Duran had an interesting post over at Decompose, and he disputes whether Christian fiction is really delving into the edgy or not. With 40+ comments this week, the dialogue has been interesting to say the least. If you’re interested in this conversation, be sure to check it out.
Ted Dekker has had a first: his latest novel Immanuel’s Veins has been banned in Holland. Strange, I know. It is only banned because the Christian publisher that produces his books there feels it is too “sensual” for their audience. Ted is not afraid to state a point, so he has a thought-provoking reply on his Facebook page.
For now I don’t have anything new to say in regards to these issues. Rather than rehashing them here, go check them out. Go on, off with ya now…
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by Jason Joyner | Sep 8, 2010 | Blog, boundaries, christian fiction, Mike Duran, Ted Dekker
Some are getting seriously tired of the label “edgy” when discussing Christian fiction. I can understand. Without an objective definition, one person’s edgy is another person’s milquetoast.
That being said, there have been a couple of interesting posts on the subject of edgy last week.
Mike Duran had an interesting post over at Decompose, and he disputes whether Christian fiction is really delving into the edgy or not. With 40+ comments this week, the dialogue has been interesting to say the least. If you’re interested in this conversation, be sure to check it out.
Ted Dekker has had a first: his latest novel Immanuel’s Veins has been banned in Holland. Strange, I know. It is only banned because the Christian publisher that produces his books there feels it is too “sensual” for their audience. Ted is not afraid to state a point, so he has a thought-provoking reply on his Facebook page.
For now I don’t have anything new to say in regards to these issues. Rather than rehashing them here, go check them out. Go on, off with ya now…
—
by Jason Joyner | Jul 29, 2010 | Blog, books, boundaries, CBA, christian fiction
Let me say up front that I am merely an observer of the CBA market for Christian fiction. I review CBA books for a couple of blog tours. I have interacted with various authors at various stages in their careers. I have been quoted for an endorsement – a highlight!
Still, there are some interesting rumblings in the CBA world.
Last week I wondered out loud if some authors shouldn’t consider ABA publishing (basically secular publishers or the general market) for their works, as what they write chafes some readers of CBA fiction.
More importantly by far, novelist Eric Wilson wrote a post entitled, “Is It Time for Christian Fiction to Die?” This has already generated some light, as in the discussion on his Facebook page, and some heat as well. Mike Duran talked about this article at Novel Journey on Monday (see the comments for a little of the heat). Mike references Eric’s article again for another post discussing a related issue, “Should Profit Be the Bottom Line for Christian Fiction?” where he asks about the conflict of “ministry” vs. “business.”
Of course, there was more discussion out there. My friend Becky Miller initially had a little different take (okay, she calls it a rant). Then she referenced another thoughtful post by novelist Mike Dellosso, who talks about an author following their calling wherever it leads, and trying to avoid some things that can bring frustration (like tracking Amazon sales numbers). What Mike talks about is fleshed out well in Jeff Gerke’s Tips for Writers (see #93), where he stresses understanding whether a writer is called to write for the Christian/CBA market for encouragement/challenge/entertainment, or whether they have a missionary vision to reach non-believers (who usually won’t be found in a Christian bookstore buying CBA books).
My friend Nicole at Into the Fire will be posting some responses from CBA industry insiders starting next week, and she has already posted some starting thoughts here and here (the last one is about the heartache caused by our culture’s use/misuse of sex – very poignant).
Finally, after inundating you with links, Tim George (a frequent reviewer of CBA fiction) chimes in with thoughts similar to Mike, but are worth checking out on their own.
Can I sum up what I’ve seen so far?
- Eric seems to be crying out for the CBA “industry” (actually a conglomeration of publishers, agents, booksellers, etc and not one specific agency) to be more open for those called to reach the culture for Jesus, rather than singing to the choir.
- He sees a place for “clean” or “safe” fiction for entertainment/encouragement, but doesn’t want it to the exclusion of fiction that reaches out and perhaps crosses some boundaries.
- He feels there has been a “narrowing” of what is acceptable in CBA fiction lately.
- There is a running debate behind the scenes on whether CBA fiction should be more “edgy.” The definition of edgy is nebulous. Some mean it as detailing real-to-life scenarios. Others ask for CBA fiction to be less restrictive of certain taboos such as non-erotic descriptions of sex or some cussing.
- CBA is a business responding to supply and demand, and the main buyers of the product tend to be middle-aged women who prefer romances, historicals, and/or Amish fiction. The market for suspense, horror, sci-fi, fantasy, etc is a lot smaller.
- Also, the market has been affected by the recession and the new trends of ebooks.
- Responses to Eric’s post range from hearty amens, people who accuse him of not being a “team player” or taking a “parting shot” as he leaves the industry, to others who think CBA is broadening, just not as fast as some may want.
- Some like the dialogue and think of the sparks created as “iron sharpening iron,” while others suggest we’ve been down this road before.
- Finally, people are wondering if there isn’t room for both “edgy” and “safe” in the CBA. (If we could define what is edgy…)
Like I said above, I’m an observer, albiet an interested party as I am slowly working on a book that, for now, I feel should go into the CBA realm, but it may be a hard sell due to its content (the characters confront sex slavery in Thailand). I will be watching this discussion intrigued. Nicole’s posts for next week I will certainly not miss.
This is only a small part of the discussion. I’d be interested in other thoughtful posts if anyone knows of any out there. I am excited for dialogue, but we shouldn’t forget strategic prayer that those in leadership/influence for CBA publishing as well as the authors know God’s calling for them, and pursue it to the best of their abilities, and that He will open doors for it to be used. I am all for being strategic in trying to positively affect culture, but I also realize where my Source comes from. Blessings, all!
—
by Jason Joyner | Jul 29, 2010 | Blog, books, boundaries, CBA, christian fiction
Let me say up front that I am merely an observer of the CBA market for Christian fiction. I review CBA books for a couple of blog tours. I have interacted with various authors at various stages in their careers. I have been quoted for an endorsement – a highlight!
Still, there are some interesting rumblings in the CBA world.
Last week I wondered out loud if some authors shouldn’t consider ABA publishing (basically secular publishers or the general market) for their works, as what they write chafes some readers of CBA fiction.
More importantly by far, novelist Eric Wilson wrote a post entitled, “Is It Time for Christian Fiction to Die?” This has already generated some light, as in the discussion on his Facebook page, and some heat as well. Mike Duran talked about this article at Novel Journey on Monday (see the comments for a little of the heat). Mike references Eric’s article again for another post discussing a related issue, “Should Profit Be the Bottom Line for Christian Fiction?” where he asks about the conflict of “ministry” vs. “business.”
Of course, there was more discussion out there. My friend Becky Miller initially had a little different take (okay, she calls it a rant). Then she referenced another thoughtful post by novelist Mike Dellosso, who talks about an author following their calling wherever it leads, and trying to avoid some things that can bring frustration (like tracking Amazon sales numbers). What Mike talks about is fleshed out well in Jeff Gerke’s Tips for Writers (see #93), where he stresses understanding whether a writer is called to write for the Christian/CBA market for encouragement/challenge/entertainment, or whether they have a missionary vision to reach non-believers (who usually won’t be found in a Christian bookstore buying CBA books).
My friend Nicole at Into the Fire will be posting some responses from CBA industry insiders starting next week, and she has already posted some starting thoughts here and here (the last one is about the heartache caused by our culture’s use/misuse of sex – very poignant).
Finally, after inundating you with links, Tim George (a frequent reviewer of CBA fiction) chimes in with thoughts similar to Mike, but are worth checking out on their own.
Can I sum up what I’ve seen so far?
- Eric seems to be crying out for the CBA “industry” (actually a conglomeration of publishers, agents, booksellers, etc and not one specific agency) to be more open for those called to reach the culture for Jesus, rather than singing to the choir.
- He sees a place for “clean” or “safe” fiction for entertainment/encouragement, but doesn’t want it to the exclusion of fiction that reaches out and perhaps crosses some boundaries.
- He feels there has been a “narrowing” of what is acceptable in CBA fiction lately.
- There is a running debate behind the scenes on whether CBA fiction should be more “edgy.” The definition of edgy is nebulous. Some mean it as detailing real-to-life scenarios. Others ask for CBA fiction to be less restrictive of certain taboos such as non-erotic descriptions of sex or some cussing.
- CBA is a business responding to supply and demand, and the main buyers of the product tend to be middle-aged women who prefer romances, historicals, and/or Amish fiction. The market for suspense, horror, sci-fi, fantasy, etc is a lot smaller.
- Also, the market has been affected by the recession and the new trends of ebooks.
- Responses to Eric’s post range from hearty amens, people who accuse him of not being a “team player” or taking a “parting shot” as he leaves the industry, to others who think CBA is broadening, just not as fast as some may want.
- Some like the dialogue and think of the sparks created as “iron sharpening iron,” while others suggest we’ve been down this road before.
- Finally, people are wondering if there isn’t room for both “edgy” and “safe” in the CBA. (If we could define what is edgy…)
Like I said above, I’m an observer, albiet an interested party as I am slowly working on a book that, for now, I feel should go into the CBA realm, but it may be a hard sell due to its content (the characters confront sex slavery in Thailand). I will be watching this discussion intrigued. Nicole’s posts for next week I will certainly not miss.
This is only a small part of the discussion. I’d be interested in other thoughtful posts if anyone knows of any out there. I am excited for dialogue, but we shouldn’t forget strategic prayer that those in leadership/influence for CBA publishing as well as the authors know God’s calling for them, and pursue it to the best of their abilities, and that He will open doors for it to be used. I am all for being strategic in trying to positively affect culture, but I also realize where my Source comes from. Blessings, all!
—
